Guidance Experts

What we now call "marketing" started long prior to the name was created. In the mid-1800s, taking a trip salesmen dressed "snake oil" and other tonics in fancy product packaging and proclaimed their virtues to a gullible public. New marketing applications quickly proliferated in the belief that marketing might make many brand-new things possible in virtually any company situation. For more than a century, application, experience and eventually method have helped marketing evolve from unrefined starts into today's advanced practices. Consumer item firms have been the leaders in the marketing field and have taken the indisputable lead as the developers of marketing's finest practices. While sophisticated marketing techniques have actually generated customer giants, many monetary services firms needed to be dragged, shouting and kicking, into the age of sophisticated marketing. The Advancing State of Financial Services Marketing As a result, the rea